提高舆论引导力,压缩两大舆论场间的落差,增加新闻舆论工作的针对性和实效性是关键,需要“创”字当头,求新求变;需要巧设议题,精准对位;需要专业专注、持久匠心;需要做出有品质、有口碑的新闻。我们始终相信:即使在受到巨大挑战的新媒体时代,有区别度的新闻,有“美学体验”的新闻,有温度有情感的新闻始终不可替代。 Improve the guidance of public opinion, reduce the gap between the two major media sites, increase the relevance and effectiveness of news media is the key, you need “create ” the word, new and change; need to set the issue, accurate alignment; Need professional focus, long-lasting originality; need to make quality, word of mouth news. We have always believed that, even in the era of the new media, which is under great challenge, differentiated news and news of “aesthetic experience” are always irreplaceable with emotionally and emotionally charged news.