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微博的兴起和广泛应用为图书馆开展网络营销提供了新的途径。分析图书馆微博营销价值及营销小案例,提出了图书馆微博的营销策略。
The rise and extensive application of Weibo provide a new way for the library to carry out network marketing. Analysis of marketing value and marketing small cases of microblogging in library, put forward the marketing strategy of library microblogging.