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日益全球化的国内服装行业存在一种围城现象,在竞争浪潮一浪高过一浪的形势下,千方百计寻求向关联产业或没有关联的高附加值产业延伸或发展,实现多元化投资,开拓新的利润增长点,增强抗风险的能力。毋庸置疑,伴随体育产业成为世界上最大的产业之一,运动休闲时尚迅速崛起,成为21世纪独特的风景线。在此风潮下,一些非专业纺织服装企业大胆越界,如波司登、七匹狼等,进军运动时尚市场,竞相推出相关系列产品。从某种意义上来说,在目标市场逐渐细分化的今天,运动休闲业作为行业市场利润增长点较高的领域,无疑是一块令人垂涎的大蛋糕,但就目前体育用品市场实际条件和品牌成熟度来看,这些入主加盟的纺织服装企业还亟待从专业化和时尚化领域全面突破。
In an increasingly globalized garment industry in China, there is a phenomenon of siege of the city. Under the circumstance of surging wave of competition, it is trying its best to extend or develop to related industries or unrelated high value-added industries, diversify investment and explore new markets Profit growth point, enhance the ability to resist risks. Undoubtedly, with the sports industry becoming one of the largest industries in the world, sports and leisure fashion has rapidly emerged as a unique landscape in the 21st century. In this trend, some non-professional textile and garment enterprises bold border crossings, such as Bosideng, Septwolves, into the sports fashion market, competing to launch related products. In a sense, the gradual breakdown of the target market today, the sports and leisure industry as a market profit growth point higher areas, is undoubtedly a coveted big cake, but the actual conditions of the sporting goods market and Brand maturity point of view, these joined the textile and apparel companies also urgently need to fully breakthrough from the field of specialization and fashion.