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微信公众平台功能,这一功能的出台使个人与企业用户获得了新的发展机遇,用户可以在微信公众平台上发布文字、图片和语音信息,为信息发布方与用户搭建起了一个直接交流的平台。当今世界正处在知识经济时代,新闻的传播要讲究的是真实性、时效性和准确性,大众对新闻类信息有着自己的判断能力,因此,正面的新闻信息的传播更加重要。在媒体形态快速转型的时代,微信以它对手机平台的占领和它的双向互动性特质吸引了大量传统媒体,这就意味着传统纸媒与现代信息媒体的新老交替时代正式到来。
WeChat public platform capabilities, the introduction of this feature allows individuals and business users access to new opportunities for development, users can publish text, pictures and voice messages on the public platform for WeChat, for information release and the user set up a direct exchange platform. Nowadays, the world is in the era of knowledge economy. The dissemination of news should pay attention to the authenticity, timeliness and accuracy. The public has the ability to judge the news information. Therefore, the positive news information dissemination is more important. In the era of rapid transformation of media form, WeChat attracts a large amount of traditional media with its occupation of mobile platform and its two-way interactive features, which means that the era of old and new alternation of traditional media and modern information media has officially come into being.