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2015年,移动网络电台仍处于市场培育阶段,随着移动互联网的发展,预计将在2016年加速进程,逐步呈现原生化、精准化和跨终端化三大营销特征。原生广告将以音频内容组成部分软性植入给用户,并且从考拉FM独有的音频识别和匹配技术对用户进行的全方位分析、挖掘,做大数据研究,以保证对社群用户及场景的精准化传播。除此之外,移动网络电台还将摆脱地域性限制,保证用户使用多种终端渠道,搭建一个跨终端的音频平台,为音频创新营收增加新思路。
In 2015, mobile Internet radio stations are still at a stage of market development. With the development of the mobile Internet, it is expected to speed up the process in 2016 and gradually introduce the three major marketing features of originalization, precision and cross-terminalization. Native ads will be soft-embedded into the audio content components to users, and from the Koala FM’s unique audio recognition and matching technology for users to conduct a full range of analysis, mining, big data research to ensure that community users and Scene accurate dissemination. In addition, the mobile Internet radio will also get rid of geographical restrictions, to ensure that users use a variety of terminal channels to build a cross-terminal audio platform for audio innovation revenue to add new ideas.