论文部分内容阅读
中国经济在一片高歌繁荣的景象过后,进入到供给过剩的时代,在这样一个背景下,从微博营销到O2O兴起,整个电商对实体行业的冲击使得大家意识到,漠视回避它是万万不可的,并且在这个关键时候,一旦稍有差池,迎接企业的可能就是消亡;做好了,就是蜕变和新生。当下零售行业的数据分析要素,可以分成几个方面:环境、客户、店铺、商场自身。对于环境来讲,不仅要关注传统节日、季节的变化,还要
After a prosperous and prosperous scene, the Chinese economy has entered an era of oversupply. Against this background, from the microblogging marketing to the rise of O2O, the impact of the entire e-commerce business on the real estate industry has made people realize that they ignore it and avoid it Impossible, and at this critical juncture, once the slightest pool, to meet the business may be the demise; well, is the transformation and reborn. The current retail industry data analysis elements can be divided into several areas: the environment, customers, shops, shopping malls themselves. For the environment, not only concerned about the traditional festivals, seasonal changes, but also