我国企业应当迈入“优质优价”的品牌发展之路,而在这一发展过程中,中小企业由于自身存在规模、资金、技术的弱势,在品牌发展的道路上受到各种竞争压力的影响制约,本文以问题为导向,从应对竞争压力的角度,分析了影响企业品牌发展的竞争压力,并就中小企业品牌发展的策略提出个人的建议。 Chinese enterprises should step into the brand development road of “high quality and high prices”. In this development process, small and medium-sized enterprises are affected by various competitive pressures on the road to brand development due to their own scale, capital, and technical weaknesses. Constraints, this article is problem-oriented, from the perspective of responding to competitive pressures, analyzes the competitive pressures that affect corporate brand development, and puts forward personal suggestions on the strategies for the development of small and medium-sized brands.