博物馆免费开放已经走过了八个年头,在免费开放的背景下博物馆如何在传承文化,惠及民生,继续积极扩大宣传教育阵地的基础上实现经济效益、文化效益和社会效益的统一成为基层博物馆在建设与经营道路上亟待解决的问题。而博物馆的自助消费基础设施建设和创新营销理念,并让观众在新的消费观念的引导下实现自助参观是解决这一问题的关键。 Museum free and open has gone through eight years, in the context of free and open museum in the heritage of culture, benefit the people’s livelihood, continue to actively expand the propaganda and education positions on the basis of economic, cultural and social benefits become the unity of the grass-roots museum Problems to be solved promptly on construction and management. The museum’s self-consumption infrastructure construction and innovative marketing ideas, and let the audience in the new concept of consumption under the guidance of self-help visit is the key to solve this problem.