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校园媒体反映着高校大学生的精神风貌,引导着大学生的思想潮流,服务着大学生的学习生活,是高校与社会互动交流的桥梁与纽带。但如今校园媒体的发展并不尽如人意,特别是以数字技术为代表的新媒体时代的来临,给校园媒体带来了严重冲击,弱化了校园媒体在大学生中的影响力,因此,新媒体环境下,校园媒体需要不断改革发展,以提升校媒在大学生中的影响力、吸引力,促进校园文化建设。
The campus media reflects the mental outlook of undergraduates, guides the ideological trends of undergraduates and serves the learning life of undergraduates, which is the bridge and link between universities and the society. However, the development of campus media is not satisfactory at present. Especially the advent of new media age represented by digital technology has brought serious impact on campus media and weakened the influence of campus media on college students. Therefore, Environment, the campus media needs continuous reform and development, in order to enhance the school media influence among college students, attractive, and promote the building of campus culture.