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刘光明,学者,中国社会科学院工业经济研究所研究员,在企业经营战略研究、CI导入方面颇有建树。他认为无论一个产业如何变化,永远不变的是一个企业的核心理念。21世纪,企业竞争是企业理念、企业核心价值观、企业伦理的竞争。 如何准确地定位企业理念? 如何提升企业核心竞争力? PC厂商如何在颓势中崛起? 且听他如何评说。
Liu Guangming, a scholar and researcher of the Institute of Industrial Economics of the Chinese Academy of Social Sciences, has made great achievements in the study of business strategy and the introduction of CI. He believes that no matter how an industry changes, it will always be the core concept of a company. In the 21st century, corporate competition is a competition between corporate philosophy, corporate core values, and corporate ethics. How to accurately position the company’s philosophy? How to enhance the company’s core competitiveness? How do PC manufacturers rise in the trend? And listen to him how to comment.