在刚刚过去的暑假里,饮料成了同学们的最爱,可市场上专门为小朋友量身定制的饮料并不多见。近年来,饮料营销大战愈演愈烈,企业多在饮料瓶的外包装设计上费心思,图案千奇百怪、颜色花花绿绿……时间一久,大家难免对其产生审美疲劳。因此,喜欢玩具的我想到了对饮料瓶的结构进行改造。我运用强制联想法,将饮料和玩具两种原本完全不相干的物品结合在一起,设计出“套娃式”个性饮料瓶,分内螺纹、外螺纹两种。 In the past summer vacation, the beverage has become a favorite of classmates, and it is rare to see the beverage specially tailored to the children on the market. In recent years, beverage marketing war intensified, more business beverage bottles in the packaging design bothering, patterns strange, colorful ... ... over time, we inevitably produce aesthetic fatigue. So, like toys, I think of the structure of beverage bottles to transform. I use the Forced Association to combine two completely irrelevant items, including drinks and toys, to design a “baby doll” drink bottle with two internal and external threads.