尝试将常用于教学设计领域的ARCS动机模式引入图书馆活动文化的建设:参考Keller的动机设计模型阐述ARCS动机模式在图书馆活动应用中的动机设计过程,并针对引起注意、寻求相关性、建立信心、提供满足感这4个动机过程设计具体的动机策略,最后引入“图书馆伴我成长征言”文化活动案例阐明ARCS动机模式在图书馆文化建设中的适用性。 Attempting to introduce the ARCS motivation model, which is often used in the field of instructional design, into the construction of library activity culture: Referring to Keller’s motivation design model, this paper describes the motivation design process of ARCS motivation model in the application of library activities and aims at attracting attention, seeking relevance, establishing Confidence, and provide satisfaction. Finally, we introduce the case of cultural activities such as Library with My Growth, clarifying the applicability of ARCS motivation model in library culture construction.