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移动互联网时代的微商在大众创业、草根创业新浪潮中高歌猛进。微商野蛮生长的背后问题重重:基础交易平台不成熟、缺乏售后维权机制、产品质量参差不齐、侵犯知识产权等等。微商是新型电子商务,目前并没有一部专门的法律来进行调整。现在仅有一些规章来规范传统电子商务,立法层次较低。如何解决微商存在的问题,本文认为需要完善立法,微商经营者、平台服务商适当履行自己的义务,消费者合法行使自己的权利。
In the era of mobile Internet, micro-entrepreneurs in the public venture, a new wave of grassroots entrepreneurship triumph. The problem behind the barbaric growth of the insurer is immense: the immaturity of the basic trading platform, the lack of after-sale activist mechanism, the uneven product quality, the infringement of intellectual property rights and so on. Micro-commerce is a new type of e-commerce, there is no specific law to adjust. There are only a few rules and regulations to regulate traditional e-commerce, and the legislative level is relatively low. How to solve the existing problems of the micro-business, this article believes that the need to improve legislation, micro-business operators, platform service providers to properly fulfill their obligations, consumers legally exercise their rights.