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广告的性质既是商业行为又是艺术创造,在体验消费、体验社会、关怀社会,为社会奉献的同时,也必然会受到社会的人文关怀。所谓人文关怀是指对他人生存状态的关注,对他人权利的尊重。同时注重人的命运与价值对人生意义的思考。在广告生态环境中,它是指社会群体对广告及其广告主体生存状态人道主义的关注和尊重、对广告主体中人的尊严与符合人性的需求的肯定以及广告主体
The nature of advertisements is not only commercial behavior but also artistic creation, while experiencing consumption, experiencing society, caring for the society and giving dedication to the society, it also inevitably receives the humane care from the society. The so-called humane care refers to the living conditions of others concern, respect for the rights of others. At the same time pay attention to the fate and value of human thinking on the meaning of life. In the advertising environment, it refers to the social groups on the living conditions of advertising and advertising their humanitarian concern and respect for the ad subject in the human dignity and human needs of the affirmation and advertising body