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2010年对比2009年(1-9月),就整个中国电视媒体市场而言,在整体广告量下降8%的情况下,电视广告收入却上涨了12%。在经历了上半年超出预期的快速增长后,进入第三季度广告市场增长明显放缓,但总体市场广告投放刊例花费依然达到历史最高值的4302亿元。在电视媒体内部,省级卫视在今年调整幅度较大,强势卫视的广告推动作用在第三季度较为明显,卫视整体在电视市场的地位得到一定提升。省级台整体向上对CCTV和向下对城市台的挤压作用明显。广东卫视也在这样的背景下迎来了全新的发展机遇。
Comparing 2010 with 2009 (January-September), for the entire Chinese TV media market, TV advertising revenue has risen 12% in the case of a 8% decline in overall advertising volume. After experiencing more-than-expected rapid growth in the first half of the year, the growth of the advertising market slowed down obviously in the third quarter, but the total market advertising spending was still at a historical high of 430.2 billion yuan. In the television media, the provincial satellite TV adjusted a lot this year, a strong satellite advertising to promote the role of the more obvious in the third quarter, satellite TV as a whole in the television market has been some improvement. Provincial-level units as a whole upward on the CCTV and down the city of Taiwan’s role in the extrusion. Guangdong Satellite TV also ushered in this new context of development opportunities.