“绝不是像他们说的那样——在中央电视台做了广告之后我们的销售量马上就变成了多少多少——我们做了整整10年了。”统一石油化工有限公司总经理李嘉说。10年来.李嘉所在的公司名称由“帝王”改为“统一”,其中蕴含的大志不言而喻。在美孚、壳牌、中石油、中石化这些庞大的润滑油帝国面前,“统一”的理想曾经显得可笑。但是现在,尽管“帝国们”可能仍然不大愿意人们把“统一”与他们相提并论,相信没有 “It's not what they say - how much of our sales have changed immediately after CCTV advertised - we've been for exactly 10 years,” said Li Jia, general manager of Unity Petrochemical Co., Ltd. In the past 10 years, the name of the company where Li Jia was located was changed from “imperial” to “unification,” and the ambition contained in it is self-evident. In Mobil, Shell, PetroChina, Sinopec, these huge oil empire, the “unification” of the ideal has been ridiculous. But now, though the “empires” may still be reluctant to associate “unification” with them, they believe there is no