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杨海军:我想提出两个问题和大家一起来探讨:第一个问题,广告教育走了20几年,是不是我们在广告教育发展尺度上有所转变?不同学校从不同角度、不同层次对学科建设、学科发展提出了新的要求。新闻传播学是一级学科,一级学科下面只有一个新闻学,一个传播学,我们只有两个二级学科,那么在专业建设的发展过程中,我们要么是新闻学,要么是传播学,广告只是一个专业方向,是三级学科,对于研究生教育是一个制约,我们要么是在新闻学下,要么是在传播学下来设广告方向。而充其量我们国家的(广告学)博
Yang Haijun: I would like to put forward two questions to discuss with you: the first question, advertising education gone 20 years, is not that we have changed the standard of education in education? Different schools from different angles and different levels of discipline Construction, development of disciplines put forward new requirements. Journalism and Communication is a subject, there is only a journalism under a subject, a communication science, we have only two two subjects, then in the process of professional development, we are either journalism, or communication studies, advertising Only a professional direction, is a three-level discipline, for graduate education is a constraint, we either in journalism, or set up advertising in the direction of advertising. At best, our country (advertising) Bo