图书的选题与策划是出版工作的重中之重,也是关系到出版社自身繁荣发展的重要因素。做好一个选题,其基础和关键不仅在于编辑收集信息的质与量,更在于编辑对这些信息的整合和分析能力。而策划则需从选题到营销进行一系列精细的规划。这里对选题策划过程中几个常见的误区进行分析 The selection and planning of books is the most important task in the publishing work, which is also an important factor that affects the prosperity and development of the publishing house itself. The basis and the key to doing a good job are not only the quality and quantity of the information collected by editors, but also the ability of editors to integrate and analyze the information. The planning needs from the topic to the marketing of a series of sophisticated planning. Here are some common mistakes in the process of selecting topics for analysis