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尽管危机下,一些企业缩减了传播费用。但同时,很多中国企业把发展转向国内市场以提升其品牌知名度和影响力,这无疑给中国传媒业带来新的发展契机。当金融危机来临,美元贬值,中国的出口产业受到巨幅影响;在经济一体化、各个行业共同处在一个生态系统的开放式经济环境下,新媒体企业作为一支新经济力量,该如何发挥作用影响产业链,如何锁定精准客户,成为新媒体面对金融危机的重要课题。
In spite of the crisis, some companies reduced their communications costs. However, at the same time, many Chinese enterprises have shifted their development to the domestic market to enhance their brand awareness and influence, which undoubtedly brings new opportunities for the development of the Chinese media industry. When the financial crisis comes, the depreciation of the U.S. dollar will bring about a huge impact on China’s export industries. Under the circumstances of economic integration, all industries are in an ecosystem of open economy and how new media enterprises should play their role as a new economic force The role of the industrial chain, how to lock the precise customer, a new media to face the financial crisis an important issue.