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据有关资料显示,我国近几年来的年文化消费800亿元左右,而文化消费的潜在市场至少3000亿元。有关方面预测,未来5年中国的文化产业将有大的发展,预计到2005年,文化消费能达到6000亿元。广州作为华南第一大都市,市区人口达600多万,城镇居民人均可支配收入已在全国领先,1998年达到人均11256元,人们的消费也有从物质消费转向精神文化消费的趋势,广州逐渐成为国内演出市场尤其是高雅艺术市场最火爆的城市之一。广州市拥有各类演出经纪机构1O家,就广州这样一个综合经济实力居全国第3位,市场经济发达的区域性中心城市而言,这个数量其实远远不够。对于日渐升温的假日演出市场,商业嗅觉灵敏的广州演出经营商当然不会白白错过,以“节”带动文化产业发展成为共识。但就广州“五一”长假舞台演出而言,与五彩纷呈的“十一”国庆长假相比,则要逊色得多。支撑起广州“五一”节日舞台大半壁江山的,倒是许多群众文娱场所,像工人文化宫、文化公园、文化广场等,参演者也多是业余文艺爱好者。今年“五一”长假广州演出市场与往年相比又有哪些变化呢?广州的演出经营者又是怎样全力挖掘其中潜伏的商机呢?感兴趣的读者可以看看本刊记者的调查报告。
According to relevant information, the annual cultural consumption in China in recent years has reached 80 billion yuan, while the potential market for cultural consumption has reached at least 300 billion yuan. The parties concerned predict that in the next five years, China’s cultural industry will have a great development. By 2005, it is estimated that the cultural consumption can reach 600 billion yuan. As the largest city in South China, Guangzhou has a population of over 6 million. Urban per capita disposable income of urban residents has been the highest in the country. In 1998, Guangzhou reached 11,256 yuan per capita. Guangzhou’s consumption has also shifted from material consumption to spiritual and cultural consumption. Become one of the most popular cities in the domestic performance market, especially the elegant art market. Guangzhou City has all kinds of performing brokerage institutions 1O, Guangzhou, a comprehensive economic strength ranks third in the country, the market economy developed regional center city, the number is actually not enough. For the increasingly hot holiday performance market, the business sense of smell of the Guangzhou show business operators certainly not to be missed, “Festival” led to the development of the cultural industry has become a consensus. However, as far as Guangzhou’s May Day holiday stage performance is concerned, it is much inferior to the colorful “11” National Day holiday. Support from Guangzhou “51” festival stage most of the country, it touches many mass entertainment venues, such as workers Cultural Palace, Cultural Park, Cultural Square, etc., the actors are mostly amateur literary enthusiasts. Guangzhou this year, “51” holiday performance market compared with previous years, what changes? Guangzhou performance managers how to fully exploit the latent business opportunities it? Interested readers can take a look at the reporter’s investigation report.