近年来,随着社会经济的发展和报刊发行市场的开放,报刊订阅市场形势发生了很大变化。邮政局与报刊社之间密切配合,推出了许多适合报刊特点、满足读者需要的新型订阅方式,上海邮政局开发的报刊集订分送方式就是其中之一。他们针对集团报刊订阅的特点,如:党政部门为加强宣传力度, In recent years, with the social and economic development and the opening of the newspaper and periodical distribution market, the situation of the newspaper and periodical subscription market has undergone great changes. The post office and newspaper office closely cooperate with each other to launch many new subscription methods that are suitable for the features of the newspapers and meet the readers’ needs. One of them is the distribution method of newspapers and periodicals developed by the Shanghai Post Office. They subscribe to the characteristics of group newspapers, such as: party and government departments to step up publicity efforts,