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为了突出城市形象 ,广州市提出了城市文化从旅游开始的发展思路。由于商都文化是广州旅游文化的主体 ,商务旅游在旅游经济中占有很大比重 ,因此 ,借助旅游文化 ,促进商旅互动发展 ,强化主导旅游吸引 ,将更有效推动旅游经济和商业经济的发展 ,提升城市文化 ,体现城市特色。循此思路 ,本文分析了广州商旅互动发展的基础与不足 ,提出寓旅于商 ,促进商旅互动发展的新构想
In order to highlight the image of the city, Guangzhou City, proposed the development of urban culture from the beginning of tourism ideas. Business culture is the mainstay of Guangzhou’s tourism culture. Business travel accounts for a large proportion of the tourism economy. Therefore, using tourism culture to promote the interactive development of business travel and enhance the attraction of leading tourism will promote the development of tourism economy and commercial economy more effectively, Urban culture, reflecting the city characteristics. Based on this idea, this article analyzes the basis and deficiency of the interactive development of business and tourism in Guangzhou, puts forward a new idea of promoting business and tourism interactive development