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Post-marketing surveillance is an important aspect of ethical pharmaceuticalmarketing, allowing knowledge about a product to increasebeyond that predicted by animal studies or discovered in clinical trials.Rare adverse reactions as well as events occurring under circumstancesspecifically excluded trom clinical trial can be monitored. Sometimesknowledge gained from PMS can help the physician minimize the risk ofadverse effects to patients.
Post-marketing surveillance is an important aspect of ethical pharmaceuticalmarketing, allowing knowledge about a product to increasebeyond that predicted by animal studies or discovered in clinical trials .Rare adverse reactions as well as events occurred under circumstancepecpecically excluded trom clinical trial can be monitored. from PMS can help the physician minimize the risk ofadverse effects to patients.