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进入21世纪后,中国的五星酒店处于一个加快建设与迅猛发展的阶段,国内各地高档酒店在数量与规模上都不断地增大,其中万达酒店在行业内部代表性极强。因此,采取SWOT方法深入研究和分析万达酒店的发展情况,对于国内高档酒店企业学习借鉴相关经验、提升酒店的经营管理水平,进而促进酒店行业的持续健康发展,具有十分重要的意义和作用。本文在介绍了万达酒店在经营与发展上的现状,并深入地分析与研究了万达酒店在经营与发展上的主要的优势、存在的劣势、拥有的机会及面临的威胁,最后得出了万达酒店推进深入发展的结论。
After entering the 21st century, China’s five-star hotel in a speeding up the construction and rapid development stage, high-end hotels throughout the country both in number and size are constantly increasing, of which Wanda hotels in the industry very strong representation. Therefore, adopting SWOT method to deeply research and analyze the development of Wanda Hotels is of great significance and significance for the domestic high-end hotel companies to learn from relevant experiences, enhance the operation and management level of the hotel and further promote the sustainable and healthy development of the hotel industry. This article introduced the current situation of Wanda Hotel in its operation and development, and analyzed and studied the main advantages, disadvantages, opportunities and threats of Wanda Hotel in its operation and development. Finally, Wanda Hotel to promote the further development of the conclusion.