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新媒体具有超媒体性、交互性、超时空性、互主体性,随着新媒体的快速发展与普及,高校党建工作面临着新的机遇和挑战。高校必须深入分析新媒体的各种特点,并针对这些特点,不断创新工作模式,拓展育人手段,发挥自身优势,增强党建教育效果,提高新媒体环境下高校党建工作的能力,推进高校党建工作不断深入开展。
The new media has the characteristics of hypermedia, interaction, time-space and inter-subjectivity. With the rapid development and popularization of new media, the party construction in colleges and universities is facing new opportunities and challenges. In accordance with these characteristics, colleges and universities must thoroughly analyze various characteristics of new media and constantly innovate work patterns, expand educational means, exert their own advantages, enhance the effectiveness of party building education, enhance the ability of party building in colleges and universities in the new media environment, and promote the party building in colleges and universities Continue to deepen.