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体育冠名权作为一种重要的社会经济现象正逐渐引起人们的关注。本文通过文献资料法、比较论证和归纳推理法,并在对体育冠名权的事实描述基础之上,试图对体育冠名权做一个清晰的法理定型。
Sports naming rights as an important social and economic phenomenon are gradually aroused people's attention. This article attempts to make a clear jurisprudential definition of sports naming rights based on the literature review, comparative argumentation and inductive reasoning, and based on the factual description of sports naming rights.