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2月1日,2015年超级碗在美国亚利桑那州凤凰城大学体育场举行,1.14亿人次的收视,创下美国电视史空前纪录。超级碗是美国一年一度的美式橄榄球冠军赛,长期霸占美国电视节目收视率榜首,被中国人戏称为美国“春晚”。凭着精彩的赛事、巨星演出和优质广告,超级碗成为美国最有商业价值的“吸金碗”。2015年超级碗比赛当天,转播商和组委会一口气卷走7.8亿美元,约合人民币48亿元。
On February 1, 2015, the Super Bowl was held at the University of Phoenix Stadium in Arizona, USA, with a total audience of 114 million people, setting an all-time record in the U.S. television history. Super Bowl is the United States annual American Football Championship, long-term occupy the top ratings of US television programs, the Chinese dubbed the United States “Spring Festival Evening.” With wonderful events, superstar performances and high quality advertising, the Super Bowl has become America’s most commercially viable “gold bowl.” On the day of the 2015 Super Bowl match, the broadcasters and the organizing committee swept away 780 million U.S. dollars, or about 4.8 billion yuan.