不久前笔者到美国进修,曾对美国的特许经营作了较系统的考察。感到对零售业而言,这种经营方式颇有吸引人之处。现略作介绍,或许可作借鉴。 所谓特许经营,是一个基于特许执照转让基础上的经销系统。它允许持有转让者同披转让者在合约前提下所签发的特许经营执照的单位及个 Not long ago, the author went to the United States to study and had made a systematic inspection of the franchise in the United States. For the retail industry, this type of management is quite attractive. A brief introduction is given, or permission is provided for reference. The so-called franchising is a distribution system based on the transfer of franchise licenses. It allows the holders of the franchise licences issued by the transferor and the transferor under the precondition of the contract.