视觉设计——包括商品包装设计、标志设计、广告设计等在内的视觉传达设计(Visual Communication Design)——是商品流通及其它社会活动中信息流的重要组成部分.从根本上说,它具有很强的附属性(或服务性).它受经济活动及社会其它公益活动的制约,与人们的价值观念、生活态度、生活水准、生活方式有着最直接的联系.它是文化活动,但其本质特征应属于经济活动范畴.因此,视觉设计 Visual Design - Visual Communication Design - including product packaging design, logo design, advertising design, etc. - is an important part of the flow of information in the circulation of goods and other social activities. It basically has Very dependent (or service) .It is subject to economic activities and other social welfare activities constraints, and people’s values, attitudes, standards of living, lifestyles have the most direct contact.It is a cultural activity, but its Essential characteristics should belong to the category of economic activity. Therefore, visual design