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旅游业作为现代第三产业的重要组成部分,促进了全球经济的飞速发展。而门票管理作为景区管理的重中之重,是决定景区发展建设的基础核心。门票管理是景区门票定价和价格调整的组织者,是景区规划与基础设施完善的推进力量。但目前部分景区为吸引游客,采取不正当价格竞争手段以低价进入市场、抢占市场份额,进一步制造市场混乱。本文以实际出发立足管理学角度,通过分析景区发展已陷入畸形恶性循环,不仅对公民权益造成侵犯,同时也暴露出景区管理方面的制度弊端的现实情况,为景区可持续发展提出若干建议。
As an important part of the modern tertiary industry, tourism has promoted the rapid development of the global economy. Ticket management, as the most important part of scenic spot management, is the core of deciding the development and construction of scenic spot. Ticket management is the scenic spot ticket pricing and price adjustment organizer, scenic area planning and infrastructure to improve the driving force. However, at present, some scenic spots attract tourists and resort to unfair price competition to enter the market at a low price to seize market share and further create market turmoil. Based on the actual situation, this paper analyzes the development of scenic spots into a vicious cycle of deformity, which not only infringes upon the rights and interests of citizens, but also reveals the actual situation of institutional defects in scenic area management and makes some suggestions for the sustainable development of scenic spots.