白毛乌骨鸡名酒滞销的原因与对策建议彭石普（湖南省郴州地区商业学校）江山白毛乌骨鸡名酒的滞销现象充分说明了在当今市场商品日益丰富，消费者的选择性越来越强，竞争更加激烈的环境下，对企业来说，光有质优价廉显然是不够的。山东莱州市酿酒厂厂长王成谦曾深有感触地... Reasons and Countermeasures for the Unsalable Sales of Baima Silkie Famous Wines Peng Shipu (Business School in Quzhou, Hunan Province) The slow-moving phenomenon of Jiangshan Baimao Black-boned Chicken well-known wines indicates that in today’s market, goods are increasingly abundant, and consumer’s selectivity is becoming stronger. In a more competitive environment, it is obviously not enough for companies to have high quality and low prices. Wang Chengqian, director of the winery in Laizhou, Shandong, was deeply touched...