不止一个企业家曾经说过:“一个没有优秀人物的民族是一个落后的民族,一个没有名牌的企业是注定没有希望的企业。”可笔者认为,在这句话的后面还应加上一句:一个没有市场需求的名牌是注定必将消失的名牌。一个响亮的名牌、一个名副其实的名牌一旦深深扎入市场消费者的心,将在很 More than one entrepreneur once said: “A nation without good people is a backward nation, a brand-name business is doomed to have no hope of the enterprise.” But I believe that behind this sentence should also be added: A brand without market demand is destined to disappear brand name. A loud brand, a veritable name brand once deeply into the hearts of market consumers, will be very