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当前新媒体时代下,网络传播速度和范围越来越快速宽广,传统传媒,如报纸在很早的时候就已经感受到很大的压力。如美国已经有数家老牌报纸放弃印刷出版,改用网络发行。我们电视媒体在网络视频技术手段越来越先进的情况下也面临着越来越大的挑战,已经有多半电视台将节目搬上网络,采取网络直播、网络录播等等。我们首先应该探索电视媒体核心竞争力的概念,分析其媒体核心竞争力的构成要素和作用、以及探究如何构建媒体的核心竞争力、用什么样的手段去保护媒体的核心竞争力等。本文分析了在新的传媒竞争情况下,电视媒体如何增强自身竞争力,创办更优质的节目,扩大电视媒体的影响力。
In the current era of new media, the speed and scope of network communication are getting faster and wider. Traditional media such as the newspaper have been under great pressure for a long time. If the United States has several veteran newspapers to give up printing and publishing, using the Internet distribution. Our TV media is facing more and more challenges when the online video technology is getting more advanced. Most of the television stations have put programs onto the Internet, webcasting, webcasting, and so on. We should first explore the concept of the core competence of the TV media, analyze the elements and functions of its core competitiveness, explore how to build the core competitiveness of the media, and what measures should be taken to protect the core competitiveness of the media. This article analyzes how television media can enhance its own competitiveness in the context of new media competitions, create better programs and expand the influence of television media.