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作为欧洲第一,世界第三的全球知名高空作业品牌,法国欧历胜(Haulotte)集团一直以来坚守着低调内敛的行事风格,源自欧洲的家族基因更赋予其严谨含蓄、沉默务实的企业文化。但身处“酒香也怕巷子深”的新营销时代,面对中国市场的巨大潜力,欧历胜逐渐明白只“内秀于心”还远远不够,“外修于行”更要提上日程,让更多的中国用户了解欧历胜,让这个源自欧洲的百年品牌能够真正在中国市场生根发芽,获得更大增长空间。
As the world’s number one and world’s third-known brand of aerial workplaces, the French Haulotte Group has been sticking to a low-key and introverted style. Its gene family originating from Europe gives it more rigorous, implicit and pragmatic corporate culture. However, in the era of new marketing such as “wine is also afraid of the alley ”, in the face of the great potential of the Chinese market, Oliver Sheng gradually understand that “only in the show” is far from enough, “ ”More to be on the agenda, so that more Chinese users understand the EU calendar wins, so that this century-old brand from Europe can really take root in the Chinese market, gain more room for growth.