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在如今的信息时代背景下,网络营销的竞争成为企业参与市场竞争的主要竞争模式之一,其势如破竹,网络营销的品牌推广正在逐步成为企业网络营销竞争的核心。本文在对品牌推广与网络营销关系研究的基础上,提出网络营销的品牌价值的影响,进而从企业战略方面浅析了品牌推广存在的问题,探究了品牌推广战略实施的要素,提出了一些网络营销品牌推广的执行策略。
In today’s information age, the competition in online marketing has become one of the main competition modes for enterprises to participate in market competition. The brand promotion of online marketing is gradually becoming the core of enterprise network marketing competition. On the basis of the research on the relationship between brand promotion and network marketing, this paper puts forward the influence of brand value of network marketing, then analyzes the problems of brand promotion from the aspect of enterprise strategy, explores the elements of implementing brand promotion strategy, Marketing strategy of brand promotion.