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旅游竞争日益激烈,如何更好的促进旅游业的发展成为政府和旅游企业关注的重点。西安旅游资源丰富,发展潜力巨大,如何充分发挥其旅游资源优势,提升西安旅游竞争力,具有重大的现实意义。本文在分析西安城市旅游发展现状的基础上,运用城市旅游竞争力理论,提出西安城市旅游竞争力提升与发展对策,以期对西安旅游业的发展提供一些参考。
With the increasingly fierce competition in tourism, how to better promote the development of tourism has become the focus of government and tourism enterprises. Xi’an is rich in tourism resources and has great potential for development. It is of great practical significance to give full play to its advantages in tourism resources and enhance the competitiveness of tourism in Xi’an. Based on the analysis of the present situation of urban tourism development in Xi’an, this paper applies the theory of urban tourism competitiveness and puts forward the countermeasures to enhance and develop the competitiveness of urban tourism in Xi’an in order to provide some references for the development of Xi’an tourism.