消费者从商场里购买所需要的商品,往往要翻看一下商品是什么形象或特征,购买消费品也不例外,厂家应如何做好消费品广告呢? 消费品广告,是直接针对购买者与使用者的。消费品除了少数高级奢侈品外,与生产资料相对比,一般价值较小,为个人使用,带有更浓的个人爱好和感情色彩。故在广告表现上,往往较多地采用“生活情报型”:用 Consumers need to buy the goods from the mall, often look at what the image of goods or features, the purchase of consumer goods is no exception, manufacturers should be how to do consumer goods advertising? Consumer goods ads, is directed at buyers and users . In addition to a handful of luxury goods, consumer goods are generally less valuable than personal means of production and are more personal and emotional in color than the means of production. Therefore, advertising performance, often more “life information type”: use