假如明天老板要收购可口可乐、百事可乐,老板要您算一下,收购后,两家公司可以节省多少费用?你会怎么算?你会不会这样算?既然两家成了一家,竞争自然也就消失了,那么促销费用可以省了,巨额的广告媒体费用也就可以省了,广告制作费、明星出场费、广告公司的代理费也可以省了。哇……这可是好大的利润呐!既然竞争没有了,销售网络就可以共享了,销售队伍不就可以减少一半?人员薪酬、办公费用、管理费用不又可以省下许多?既然两家成了一家,不就是垄断了可乐类产品?不就是掌握了对渠道的绝对控制力?现有的销售模式不是又可以改变,销售人员不是又可以大大的缩减?不又可以省下一大笔费用?再想想,好像哪里还可以省钱的?哦,对了,既然我们垄断了可乐类产品,那么,我们还可以从两个方面来省钱:一方面,在直供市场,可以用很低的费用把供货服务外包给分销商,甚至是物流公司;在分销市场,可以降低经销商的利润与返利。另一方面,我们可以在零售市场上全面提价。按照这个算法,收购带来的利润和收益不得了啊…… If tomorrow the boss wants to buy Coca-Cola, Pepsi, the boss wants you to figure out, after the acquisition, the two companies can save how much cost? How would you count? You will not do that? Since the two became one, the competition naturally disappear , Then the promotional costs can be saved, the huge advertising media costs can be saved, advertising production costs, celebrity appearance fees, advertising agency fee can also be saved. Wow ...... This is a big profit na! Since the competition is gone, the sales network can be shared, the sales force can not be reduced by half? Staff salaries, office expenses, management costs can not save a lot of them? Since the two into Not a monopoly of the Coke products? Is not mastered the absolute control of the channel? The existing sales model can not be changed, the sales staff can not be greatly reduced? No longer can save a lot of costs Think again, as if you can save money? Well, right, since we monopolize Coke products, then we can save money in two ways: On the one hand, in the direct supply market, you can use very Low costs outsource service delivery to distributors and even logistics companies; in distribution markets, dealers' profits and rebates can be reduced. On the other hand, we can raise the overall price in the retail market. According to this algorithm, the profits and benefits brought by the acquisition are incredible.