随着国际化时代的到来,中国在世界所处的现象日益重要。如何充分利用外宣广告增进中国与西方的思想和物质交流,成为一项值得研究的课题。本论文通过对外宣广告汉译英方面的典型实例进行剖析,旨在探索汉译英过程中灵活运用变通手法的重要性。 With the arrival of the era of internationalization, the phenomenon of China in the world is increasingly important. How to make full use of foreign advertising to promote the exchange of ideas and materials between China and the West has become a topic worthy of study. This dissertation analyzes typical examples of Chinese-English translation of external advertisements in order to explore the importance of flexible use of alternatives in the process of translation from Chinese to English.