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中农新肥科技股份有限公司,从实际出发,紧紧围绕“农”字巧做文章,使化肥销售逐步走向系列化、规范化。他们从多年为农服务的实践中得出这样的结论:要使自己的产品让农民满意,其先决条件,就是要自己经常走出去,把客户请进来,多听听他们的意见,因为农民是直接使用者,对产品的好坏最具有发言权、鉴定权。“中农新肥”是国家定点生产磷肥、复合肥的企业。公司总经理金锡生经常对员工们说:我们的产品能否红红火火销出去,有市场,其关键的一条还要取决于用户对这个产品满意不满意。为此公司有条规定:凡是公司销售和农化服务人员,除正常的出差外,每年至少还要4-6次深入农村,考察了解市场、了
Zhongnong New Fertilizer Science and Technology Co., Ltd., starting from the actual situation, closely focuses on “agriculture,” and essay articles, so that chemical fertilizer sales gradually become serialized and standardized. From the practice of agricultural services for many years, they came to the conclusion that to make their products satisfy the farmers, the precondition is to go out often, invite customers, listen to their opinions, because farmers are Direct users have the most say and appraisal right of the product. “Zhongnong New Fertilizer” is the country’s designated manufacturer of phosphate fertilizer and compound fertilizer. Jin Xisheng, general manager of the company, often said to the employees: whether or not our products can flourish and have a market, the key one depends on the user’s satisfaction with this product. To this end, the company stipulates that all company sales and agrochemical service personnel, in addition to normal business trips, need to go to the countryside at least 4-6 times a year to study the market.