儒商伦理,一是指儒商在商业经营活动中所形成的重信贵和、公平互利伦理准则。其首要原则就是诚信,真诚待客,诚实不欺。二是指在商品交换中有诺必承,恪守信用。为守信用,牺牲利益也在所不辞。三是指在经营中对合作伙伴的信任。儒商从儒家性善论出发,强调以心换心,将心比心。自己 The ethic of Confucian quotient is the ethical principle of reliance on wealth, harmony, fairness and mutual benefit formed by Confucian businessmen in business activities. Its primary principle is honesty, sincere hospitality and honesty. The second is that in the exchange of goods, there must be promise and abide by credit. For the sake of keeping promises, the sacrifice of interests is also to be resigned. The third is the trust of partners in the operation. Confucian merchants proceed from the Confucian theory of good nature, emphasizing heart-for-heart and heart-to-heart. Yourself