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随着我国经济的快速发展,城市轨道交通设施也不断发展,逐渐完善地铁空间导向标识设计亦变得越来越重要。地铁空间的导向系统不仅具有引导性公共设施符号标识的功能,还具有指令性交通标识的作用。导识设计中需要运用视觉元素来把设计者的设计理念和信息准确地传达给使用者,使人在地铁空间中能确定自己准的位置,并迅速抵达下一个方位。图形设计、色彩设计、字体设计等是构成地铁空间导向系统的主要元素,本文对其在“形、色、意”方面的视觉语言进行了详细分析。
With the rapid development of economy in our country, the facilities of urban rail transit have also been developed continuously. It is also becoming more and more important to gradually improve the design of metro space-oriented signage. The guidance system of metro space not only has the function of the symbolic sign of guiding public facilities, but also has the function of mandatory traffic sign. The visual design needs to use visual elements to convey the designers’ design ideas and information accurately to the users, so that people can determine their exact position in the subway space and quickly reach the next position. Graphic design, color design, font design and so on are the main elements that make up the metro space-oriented system. This paper analyzes the visual language in terms of “shape, color and meaning” in detail.