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[目的 /意义]针对当前我国财经高校图书馆阅读推广活动中的长效发展乏力问题,探索建立一套规范有序的阅读推广长效发展体系,引导财经高校图书馆长期、深入地开展阅读推广和服务,提高人才培养及服务质量。[方法 /过程]采用问卷、文献调查、访谈以及网络调查等方法,对财经高校图书馆阅读推广活动进行调查统计,分析现有阅读推广活动中存在的规划缺失等问题。[结果 /结论]提出通过开展连续性的读者研究、加强读者阅读指导与阅读教育、建立阅读推广网格化体系、加强科学规划、建立阅读推广活动监督及有效性评价制度等举措,建立基于读者需求的图书馆阅读推广长效机制,保障财经高校图书馆阅读推广活动长期、稳定发展。
[Purpose / Significance] Aiming at the weakness of the long-term development in the current reading and popularizing activities of the Chinese university libraries of finance and economics, this paper explores the establishment of a set of standardized and orderly long-term development system of reading and promoting, and guides the library of finance and economics in the long-term and in-depth reading promotion And services, improve personnel training and service quality. [Methods / Processes] Using questionnaires, literature surveys, interviews and internet surveys, we conducted surveys and statistics on reading and promoting activities of the financial university libraries and analyzed the existing problems of lack of planning in reading and promoting activities. [Results / Conclusions] It is proposed that measures should be taken, such as continuous readership study, reading guidance and reading education, reading and popularizing grid system, strengthening of scientific planning, establishment of supervision of reading promotion activities and effectiveness evaluation system, etc. Demand library reading and promoting long-term mechanism to protect the financial college library reading promotion activities of long-term, stable development.