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近年来,我国旅游业发展迅速。随着社会经济的发展与人们生活水平的提高,旅游者的需求也逐步从单纯的观光旅游转向更高层次的体验旅游,以达到精神的愉悦与自身修养见识的不断提高,文化旅游便应用而生并广受关注。文化是旅游发展的灵魂,而旅游地文化的传递又必须依托旅游的发展,本文从文化旅游、有形的文化旅游、无形的文化旅游等方面入手,结合具有代表性的有形文化旅游吸引物——苏州园林和无形文化旅游吸引物——昆曲进行比较分析,进而对有形和无形文化旅游吸引物之间关系进行探讨,并预测和挖掘其对旅游的发展和推动所起到的重要作用。
In recent years, China’s tourism industry has developed rapidly. With the development of the society and economy and the improvement of people’s living standards, the demand of tourists has also gradually shifted from pure sightseeing to higher experiential tourism in order to achieve the spirit of delight and the constant improvement of self-cultivation knowledge, and the application of cultural tourism Health and widespread concern. Culture is the soul of tourism development, and the transfer of tourism culture must rely on the development of tourism. This article starts from the aspects of cultural tourism, tangible cultural tourism and intangible cultural tourism. Combined with the representative tangible cultural tourism attraction - Suzhou Garden and intangible cultural tourism attraction Kunqu Opera, and then discuss the relationship between the visible and invisible cultural tourism attractions, and predict and explore its important role in the development and promotion of tourism.