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当前实体书业不景气的大环境引发了笔者对互联生态下传统书业发行业态“向死而生”话题的探讨。互联网时代下传统图书发行与时俱进,产业升级与转型的契机,应该从分析产业链的“金融”基因、解决好“现金流”中的“现金牛”问题这些关键点着手,寻找局部突破点,借助移动互联网营销媒介,在坚持书业企业的文化属性和社会责任担当的前提下,敢于跨界,跳出传统书业经营的窠臼。
The current physical book industry downturn in the environment led to the author of the Internet industry under the traditional publishing industry to publish “death to life ” topic. Under the internet age, the key to the issue of the evolution of the traditional books, industrial upgrading and transformation should be analyzed from the “financial” genes in the industrial chain and the key to the “cash cow” in “cash flow” Starting from the point of view, looking for a local breakthrough point, with the help of mobile Internet marketing media, while sticking to the cultural attributes and social responsibility of book industry enterprises, we dare to cross the border and jump out of the traditional book industry.