进入微传播时代以来,传统信息交互方式发生了根本性变化,对政府话语权提出了挑战。微传播作为当前信息传播的重要内容和方式,应对其进行深入研究,使政府能够掌控主动话语权、引导话语方向,为舆论的正确发展提供权威支持。 Since entering the era of micro-communication, the traditional ways of information exchange have undergone fundamental changes, posing challenges to the government’s voice. As an important content and method of information dissemination, micro-dissemination should be studied in depth so that the government can take the initiative to speak and guide the direction of discourse to provide authoritative support for the correct development of media.