酒是一种特殊的消费品,她不但给人以味觉的享受,同时还是一种能让人欣赏的一种特殊的艺术品,故称美酒,古今中外概莫能外。酒的“美”体现在三个层面上:一是酒的内在品质上;二是外部的包装上;三是酒的酿造过程及历史渊源上。一个品牌的酒品如能很好地体现或进一步充分的发挥上述三个层面的内容,一般地说该品牌的酒品就称得 Wine is a special kind of consumer goods, she not only gives the taste of enjoyment, but also a kind of special art that can be appreciated, so that wine, ancient and modern can not be outside. Wine “beauty ” reflected in three levels: First, the inherent quality of wine; Second, the external packaging; Third, the wine brewing process and historical origins. A brand of wine as a good embodiment of or further fully play the above three levels of content, in general, the brand of wine is called