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近年来,依托网络文学改编的影视剧霸占荧屏。特别是在互联网技术日新月异的背景下,媒介融合推广能力结合原著粉丝群,网络文学向影视剧的改编易如反掌,也存在问题,找寻符合网络文学影视“IP”开发的路径至关重要。
In recent years, relying on the network literature adapted drama screen occupy the screen. Especially under the background of the rapid development of Internet technology, the combination of media promotion and promotion combines the original fan base. The adaptation of online literature to film and television plays is easy and there are also problems. It is very important to find a path that is suitable for the development of network literature and film and television.