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在探讨中国现代医疗企业的形象设计之前,我们有必要了解一下国内医疗企业的发展现状。众所周知医院作为我国医疗行业的主体由于计划经济模式的原因,长期以来一直处在依靠行业共性缓慢发展的阶段。随着改革开放进程的不断加快,国际,国内医疗行业交流的不断增加,越来越多的现代化国际元素(先进的医疗设备,医疗技术,管理模式,品牌形象等)涌入中国,对我国医疗企业的现状产生了强烈的冲击。同时我国现阶段正从传统的计划经济模式向市场经济模式过度,医疗行业也一改以往的纯公益性的特点,逐渐形成企业化的特征,因此各医院相互间也形成了竞争的态势。这就要求各医院除进行自身产业结构调整外更要深入调整到一
Before we discuss the image design of modern Chinese medical enterprises, we need to understand the current situation of the development of domestic medical enterprises. It is well known that hospitals, as the mainstay of China’s medical industry, have long been in a period of slow development dependent on the commonalities of the industry due to the planned economic model. With the accelerating process of reform and opening up and the increasing exchanges between the medical industry in the world and the rest of the world, more and more modern international elements (advanced medical equipment, medical technologies, management models, brand images, etc.) have poured into China, The current situation of the enterprise has had a strong impact. At the same time, the current stage of our country is moving from the traditional planned economy mode to the market economy mode. The medical industry has also changed the former pure public welfare characteristic and gradually formed the characteristics of enterpriseization. Therefore, the hospitals also formed a competitive situation with each other. This requires that hospitals should make further adjustments to one in addition to adjusting their own industrial structure