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一、电视剧生产的严峻形势目前,电视剧生产已进入买方市场,竞争十分激烈。如何看待这种现象?我认为,在社会主义经济条件下,电视剧作为精神产品,同样也具有商品属性。我国电视剧市场分为三个阶段:转型期——这是最初由完全计划经济模式向市场经济方式转换的阶段。基本上采取“以剧换剧”的交换方式,即一家电视台拍摄一部戏,通过交换渠道可以拿到几部甚至十几部电视剧,以满足各自的节目需求。准入市场阶段——以“电视剧带广告播出”的方式,它完全脱离了“以剧换剧”的方式。电视剧生产者开始要收回成本,为电视剧的创作积累资金。
First, the grim situation of TV drama production At present, television production has entered the buyer’s market, competition is fierce. How do I view this phenomenon? I think that in the socialist economic conditions, television drama as a spiritual product, also has the attributes of goods. The TV drama market in our country is divided into three stages: the period of transition - this is the stage from the completely planned economy mode to the market economy mode. Basically take the “drama” exchange mode, that is, a television station shooting a show, through exchange channels can get several or even a dozen TV series to meet their own program needs. Access to the market stage - to “broadcast with television drama” approach, it completely out of the “drama” approach. TV producers began to recover the cost of accumulating funds for the creation of the drama.